Recent Posts5 Reasons Your Business Needs a Blog Monday, March 13, 2017
How to Measure ROI Monday, March 13, 2017
Your blog is a powerful marketing tool, your website is more likely to appear higher in the search engine result pages if you have a blog where you can write intelligent, insightful, informative content.
Blogging helps your business compete
There are so many businesses out there that provide the same products or services you do. However, no two companies are truly identical, so it’s important to emphasize what your company is unique. Blogging helps show the personality, information and experience your business have!
Blogging helps businesses
Blogging helps you build brand awareness and shows your expertise. Custom content warms prospective customers up to your business, businesses that blog generate more leads and many marketers say blogging is their best SEO tactic.
Blogs offer insight into your audience
The more you know about your audience the better. Blog analytics, provide you feedback on the blog, and comments on social media posts will help you learn about what content is most interesting to your target audience.
Blogs can improve your SEO
A blog can help you increase your search engine rankings. A business blog won’t get you on the first search page overnight, however, it will significantly enhance your SEO rankings over time. This is mainly because search engines reward you for producing fresh content, using relevant keywords, and meeting the needs of online searchers.
Blog Posts Provide Social Media Content
The information contained within a single post can be repurposed in many ways, to develop several social media posts. Not only will your audience appreciate informative and easy tidbits, it will also help you maintain a consistent and valuable presence, which is incredibly important in social media.
While calculating marketing ROI can be complex given the number of variables that emerge. It is vital to understand it. As marketing investments, particularly in content, continue to increase, executives everywhere are looking for the data that justifies the money spent.
By following through all your content investment turned into customers you can quickly measure content ROI. Add up the total cost it took to develop the content (including the cost of designers and the hourly rate of the people who spent on the content). Your content marketing formula should look like: (total revenue generated by piece of content – total cost)/total cost.
You can easily use this formula to get an overall ROI of your content or any other marketing effort you implement, by totaling the cost of all your marketing spend and measuring against total revenue generated.
While there are other factors to consider when it comes to ROI (brand awareness, search engine ranking, website authority, etc.), this simple formula can quickly help you develop marketing tactics as well as demonstrating marketing’s value.
When it comes to field marketing you can use the same formula (gross profit – marketing expenses)/Marketing Expenses. You can use this formula to calculate trade show ROI.
You should definitely put your marketing ROI into context. Measure it against the industry average, if the average is 30%, this should be your aim. If you’ve been measuring ROI for quite a while, measure it against your own successes and failures during previous periods and even against company targets.
Hitting ROI objectives will ultimately decide on the success of your role and your marketing strategies.
The success of your Facebook campaign may seem like an easy thing to measure. After all, Facebook provides you with an abundance of feedback metrics that allow you to track your ad’s results.
However, the problem relies on the whole story. Even when many metrics report positive figures, your campaign may leave you wanting more. A surprising 88% of marketers are not sure how to measure the success of their social media campaigns.
The metrics most marketers use to evaluate their campaigns don’t provide them with everything needed to measure the actual success. For metrics that show results, you need to go beyond the CTR and CPC metric. It’s time to take a look at tangible data like clicks, views and conversions.
You should be constantly checking these metrics to see if your ad is being successful:
Very important, right? See how many conversions our ads are returning and the cost of each. You might need to create a Facebook Conversion Pixel for this, but it will be worth it to be able to track the journey of your customers and whether they complete an action once they have clicked on your ad.
For many this might seem not important. But putting yourself in front of more and more people should be one of your goals. How many users did your ad reach? What was the % reach of your target? Keep track to see if your product or service is being presented to as many audiences as possible.
Calculating your return on investment is a great place to start evaluating success. Don’t spend a lot to make a little. Calculate your ROI by dividing your net profit by the cost of investment and multiply it by 100.
As a rule of thumb, optimized campaigns will return better results. Determine the proper metrics that you want to evaluate and allow you to optimize your ad strategy, in return, it will improve your outcome.
As a content creator, you know how much goes into the seemingly simple task of getting a single piece completed. Audience research, topic sourcing, planning, collaboration, SEO audits, editing, revisions, etc., Basically, all the time-intensive tasks you can think of.
We came up with 5 tips to help you optimize your process, while also working to improve the response of the audience:
1. Streamline research
The research phase can eat up a lot of time. Over-thinking content can lead to a lot of back and forth on topic ideas as you try to decide exactly what your audience wants. To streamline this process, start with your analytics, to see what topics are working best right now; look at your competitors to see the content their fans are engaging with, and check your best-performing and target keywords.
2. Cut back on quantity
Businesses that regularly post on their blog see 67% more leads from their inbound efforts over companies that don’t. Try to find the right balance between long posts, that take a little bit longer to produce, with short fast-paced articles.
3. Schedule writing time
Block out time each day to write and only write. Don’t let other activities lead to cancel or reschedule your writing time. You can easily schedule 30-minutes writing blocks with five-to 10-minute breaks to keep your focus sharp.4. Eliminate distractions
Create yourself a bubble to write. Shut everything down, leave on the screen only the actual tools you need to write. Forget about emails, analytics alerts, etc. Think about your content creating process add your one goal to achieve in that period, that way your brain can concentrate easily and you can focus all your attention to that actual goal or task.
5. Compile many ideas at once
Don’t force yourself to come up with a topic on the day that you’re to write it; plan far in advance. At least a month in advance, plot all the best content ideas, or any content idea you have on your editorial or content calendar. Try to list all contacts you can think of for possible citations, resources, and so on. When the time comes to write a new piece, refer to your calendar, grab the topic, and start writing.
In case you missed the memo, back in 2015 Google announced a change to its algorithms that factored in a website’s mobile presence as a ranking signal for the first time ever. Simply put, a single desktop website needs to be usable on a smartphone to be included in the top results. Meaning, your website design must be responsive to change from one mobile device to another to a desktop, without problems.
Having a responsive design includes everything from ensuring your text is readable on any device without zooming, adequate space for tap targets, and eliminating any horizontal scrolling on all mobile devices. Previously, most websites were made desktop first and then a second “m” site was created, to which mobile users were redirected.
Essentially, responsive web design creates a system for a single site to react to the size of a user’s device-with one URL and one content source. A responsive website has a fluid and flexible layout which adjusts according to screen size. All of this with one purpose: offering an optimized browsing experience.
With the Google algorithm update, a responsive design increases visibility on search engines. A site with an effective mobile experience will show up on search results above one without. This change reflects the ubiquity of smartphones and helps create a seamless experience for users across their multi-platform browsing.
Having a good responsive web design increases reach to customers and clients. By providing a consistent experience, you will increase lead generation, sales and conversions. You will also decrease time and cost on site content management; plus, you will stay ahead of the competition. Believe it or not, 44% of Fortune 500 companies are not mobile-friendly!
When it comes to content marketing the mantra remains “write for the user, not the search engine.” However, for users to read your words you need your content to be returned at the top of search engine result pages, and you can get there by suing the right keywords.
Quality content is interesting, informative, original, and it should include keywords or phrases that help anchor your text and help readers and search engines quickly understand your webpage, Having clear and logical content will lead to more visits and boost your rankings. Integrating SEO with your content is the first step. But to really write smart-digital copy, you should look at specific terms that will help you target the right audience. That’s when you incorporate certain tools that will help find those right keywords to use within your content.
Google AdWords Keyword Planner (free)
This is probably the first place many SEO professionals go to their keyword search. They also have an Ad Group ideas tab to view terms related to your specific content search, and it will also show an average of monthly searches for each term so you know how popular they are, this will give you an estimate of how many people you can reach through those terms.
Pinterest is probably not the first place you will go for keyword research. However, it will help you understand semantically related terms and topics that can easily extend your reach. That way you can also attract others that will not necessarily search for your exact content, but they still have similar interests.
This Audience Intent Explorer helps you discover topic suggestions for your new or existing content based. This site will show you exactly how consumers are searching for a phrase or discovering content, so you can mold your content based on that.
Moz Related Topics (fee)
If you already have a campaign set up in Moz, be sure you’re using this feature. Once you click on page optimization, type in the keyword and the target URL. This will prompt a relevance score and can also look at top-ranking URLs for each topic.
For web designers, it’s vital to keep up with the latest industry tools and standards out there that will make your job easier. Month to month, hundreds of tools out there are created and updated to take your vision to a whole new level. These 5 web design tools will make your daily journey as easy as it gets.
When you want to try out the CSS Color Function, this tool is the best place to start. It’s a UI for applying adjustments to a base color that shows you the base and the result side-by- side for easy comparison.
When you need to build a palette to complete images on your site, usually, a good place to start is the dominant colors of those images. This is where Vaunt comes in; it’s a Mac app that analyses images and lets you know which colors are dominant, so you can easily create a palette using those colors in your overall design.
Know It All
How much do you know about web design and development? This site lays it all for you in a checklist manner. This way to can go through them and check them off as your progress. It is a great tool to keep in handy when trying things, you’re not so familiar with.
App Launch Checklist
About to launch your first app? Don’t make rookie mistakes! The people at Branch have put together a checklist to guide you through the launch process so it goes as smoothly as possible and you don’t have to go back and re-do everything.
Regardless of what you think of chatbots, odds are you are going to introduce them to your site sooner than later. Init.ai is one platform that will help you build conversational apps to interact with your users. Plus, this will provide you a more sophisticated version than the standard bot.
Regardless if you’re a marketer, a social media manager, or just a marketing enthusiast, you need to stay up to date with the latest news. Digital marketing moves up at light-speed and keeping up with the latest news can be difficult. That’s why we rounded up 5 website blogs you must follow to stay on-trend with everything.
Focusing mainly on Social Media, Buffer, is your to-go source when it comes to social media platform news, updates, tips and strategies to use to develop the ultimate Social Media campaign. Plus, it’s a good resource to update your knowledge on general Marketing strategies that you can integrate to your own to achieve more within your strategies.
Even Google knows how hard it is to keep a good grasp on AdWords, which is why their official blog for Adwords is a great tool to have in handy. In here, you can easily follow news, tips and information regarding AdWords algorithms and how you can adjust your campaign to further benefit you.
This is a very well rounded blog to follow, with content and insights from top influencers in the Digital Marketing scene. Moz mainly focuses on SEO and online marketing, think of this site as a platform that will help you take your skills to the next level.
These blog section within Adweek, called Social Times, is the perfect site to understand exactly what’s going on in the Digital Marketing era. You will easily find everything from analytics on how politics are affecting Twitter users, what trends are developing in certain markets, news on all social media platforms and even reports on how marketers are converting in mobile.
Here is where everything converges, video marketing, social media, tech, business, lifestyle, etc. Mashable, has become the ultimate news outline for everything around the globe, including startups, business, advertising, politics, home, and so on. It’s a great source to find new content ideas, to share valuable content with your readers and to have a 360 scoop of what’s going on right now.
There are plenty of new technologies that could help brands offer better service to consumers. With the inclusion of social media, customer service is literally at the consumer’s fingertips. But too few brands understand that despite new technologies or new channels being used, the fundamentals of great service remain the same.
However, the game is changing in terms of how businesses interact with their consumers. More than 11,000 bots came online soon after Facebook released a bot-development platform for Messenger.
Since then, bots are everywhere across other messaging media such as Kik, WhatsApp, Slack, Snapchat, and Skype.
Odds are your business needs a chatbot. Gartner projects that more than 85% of customer interactions will be managed without a human by 2020, and chatbots are expected to be the No.1 consumer applications over the next five years, according to TechEmergence.
Companies like Taco Bell are letting customers order on Slack chat, through a chatbot. Sephora lets customers skip a trip to the store by fulfilling makeup orders on the messaging app Kik. Examples like these are out there, the only thing that’s left if figure out a way to include this offer in your business.
The good thing is that a chatbot’s utility is limited only by your own creativity and imagination. You can use the bot for everything from helping a customer reset a password or getting an updated account balance to finding a specific discount item on your site. Plus, they can also be fully personalized to match your company’s values and language.
Providing customers with a personalized chat experience will completely change the customer service game plan. It will dramatically help business stand out more, and create new opportunities within their consumers to engage in a faster way directly with your organization or company.
While mobile users surpassed desktop users globally only recently in 2016, Gartner predicts that $77 billion worth of revenue will be just from mobile users. Mobile users doesn’t even take into account the new ways we have of connecting to the internet, using wearables, connected home devices, smart cars, and much more. This marks a huge opportunity for entrepreneurs and brands to explore new options and offer more ideas to the consumer.
With the availability and use of GPS on virtually any mobile device today, location-based services will evolve further and give users real-time information, like we’ve seen on Apple Maps, or even offer deals based on their whereabouts.
The Importance of Application Security
The security of a smartphone has become crucial than ever because of the sensitivity and sheer quantity of user data on it. Technology is becoming more and more aware of our surroundings, learning more about us in the amid of Intelligence. That’s why more developers are sure to adopt new security options to provide a better user experience and better features.
Integration of Augmented Reality into Utility Apps
We’ve seen Augmented Reality in the rise in many tech-based products, and although it has long been view for promotional purposes, the addition of wearables might introduce them as something more effectively and productively than ever before.
Different surveys show that small businesses are starting to look into the mobile app world, as it is a way to drive sales, improve the overall customer experience and simply puts then in the run for competitors in their market.